In recent years, mobile app development has become an emerging and booming industry. According to reports, currently around 2.3 million app developers are engaged in keeping up with the latest trends and demands of the industry. In fact, Apple revealed that in 2013 there were about 1.25 million apps that were registered on the Apple App Store, which was approx. 50 billion downloads, which are pretty amazing stats. In turn, this resulted in around $5 billion being paid to mobile app developers.
The above statistics demonstrate why mobile app development has become a key success factor for any business.
Higher Rates of Smartphone and Internet Usage on Smartphones and Tablets
With this staggering and growing number of Internet users using smartphones and tablets, apps have become an integral part of every user’s daily activities. This is because apps have the unique ability to easily access a large number of potential users. According to reports revealed by the PewResearch Internet Project, about 67% of US users use their smartphones and tablets to access the Internet on a daily basis. The reason behind these amazing and exceptional numbers is the long-lasting growth in the use of smartphones and tablets.
According to the PewResearch Internet Project, about 50 percent of smartphone users use apps for just about everything. And out of this, two thirds of the users are regular users. The aforementioned stats show how apps are continually interacting with an entirely new and surprising genre of clients that are constantly and tightly connected to the Internet. Hence, it is a channel that allows companies to have millions of new potential customers. All that is required is to develop an effective and flawless application that can reap the benefits of your work.
What are the main benefits of mobile applications for companies?
There are many benefits associated with creating and distributing mobile apps. Let’s take a look at some of the key benefits for businesses and brands across a wide range of industries.
Build customer loyalty
The apps stand out for constantly working to increase customer loyalty and retention, especially in the retail and mobile commerce sector.
Increase brand equity and revenue
Apps have the potential to create unique opportunities for businesses and brands. Users are encouraged to download free versions of the applications, allowing them to customize their preferences to meet specific customer needs.
Improve visibility and brand recognition
Users are constantly increasing due to the ease and increased availability of apps on the App Store and Google Play Store. Today, users don’t want to waste time signing up for a mobile website because mobile websites are designed for information sharing, readability, and navigation, rather than flawless process management. Since its inception, the applications have allowed users to have seamless, easy and functional access to information, products, navigation, services and processes. They are designed with the real-time needs of users in mind and are tightly optimized for your hands-on experience.
Increase direct sales
Recent analysis and reports suggest that mobile users tend to spend more time on apps than on websites.
As we continually evolve into a mobile and market-centric society, it’s no surprise that apps play a key role in the growth of any industry. Therefore, by developing an application, you can definitely tap into a new range of customers, which in turn will lead to business success and reach new heights.