Mustang is one of the most popular trademarks in the world and the largest manufacturer of custom jeans. This brand has a total look strategy and also produces denim and leather jackets, skirts and dresses, sweaters, underwear, shoes, accessories and perfumes. Mustang creations are favored and worn by many celebrities, for example John Bon Jovi, Scorpions and Bjork.
The history of the brand began in 1932 when Luis Hermann established a factory to manufacture uniforms for workers. However, post-war Germany was in shambles and no one was interested in developing the textile industry. The new life of the brand began in 1949, when the owner of the new company, Albert Zefranek, decided to start making jeans. This decision was revolutionary, because until then the denim industry was a fiefdom of the Americans. The first Mustang-sewn jeans were the spitting image of the original custom jean made in the USA. The next step Mr. Zefranek took was to upgrade his production range. In 1953 he presented the first model of jeans created especially for women and in 1955 he experimented with velvet jeans. 1958 is the year the name of the new brand appeared: Mustang. From now on, the jeans are made in Germany from quality American denim.
In 1961, Albert Zefranek was the first to create stretch jeans. And he was in the right place at the right time, because at the end of the 60s the era of jeans began. Jeans became a symbol of a new generation and a new lifestyle. The Mustang brand’s advertising campaigns show half-naked beauties, responding to the triumphant market of the sexual revolution.
In 1980, Mustang’s jeans can already challenge the competition with the American brands Levi’s and Wrangler in the national market. In addition, a quarter of the production is now exported to Austria, Switzerland, the Netherlands, France and Scandinavian countries. The brand’s collection was divided into three themes: “Fashion”, “Basics” and “Modern Classics”. The 1980s yuppies brought velvet jeans into fashion, dealing a considerable blow to the company, a major part of which was concentrated on velvet manufacturing. However, this occasion helps Albert Zefranek focus on classic custom jean styles. He begins to cooperate with Italian designers. And famous couturiers are beginning to show an interest in custom denim.
In 1990, Albert Zefranek’s son Heiner became the owner of the Mustang brand. He inherits the helm from his father and makes the brand even more successful worldwide. Today it is an international brand that manufactures 20,000 pairs of jeans a day and combines the classics with the most innovative ideas in fashion. Mustang makes denim clothing for those who want to reveal their lifestyle and emotions in their look. The company slogan “Genuine style will never die” speaks for itself.