It is what can make or break it. It’s what matters at the end of the day. You can pack anything in fancy packaging and tastefully present it like no one has seen it before. It can surprise people to open the elegant package and anticipate wonders. But if the content doesn’t measure up, it will leave consumers with a bad taste and lose them forever. This is exactly why content matters. Let me rephrase it. That is why unique, exciting, original and thoughtful content is important. It can be in any form; be it a video, a lone social media post, a GIF, an article, an infographic, or an Instagram story; But the heart of the matter is the content. Here’s why content is, was, and always will be king. And especially when it comes to the digital space. Everything and nothing; be it branding, marketing or advertising; content is the most important. Here’s why content was, is, and always will be king.
Engagement catalysts:
Good content encourages the user to converse, act on the form of the content and interact with it. In the world driven by social media, a solo like or thumbs up is no longer enough. The old five-step process – Pause, Read, Share, Go – is all about authentic, high-quality content. Otherwise, you are just one of the posts or content that people scroll through and get lost in the crazy social media scene. Make them worry. That’s what content is for.
Want to sell? Use good content.
Being in a branding agency, we understand the impact that good content has on brand awareness and the stamp of authority it has. Even when trying to sell a product, try not to make the content sound like a speech a salesperson would give. If you want the user to have a genuine interest and interact with the brand, the content must make them feel comfortable and make them feel that the brand cares ‘more than just wanting us to buy their product’. Try to sell too much and the corner will back down. Make them brand advocates and fans of your product through good content, consistently.
Great content doesn’t describe the product, but adds it
What else can you do? The product has been created and has a specific purpose, whether in any field. Now, the customer-facing aspect is the product and ‘how you present it’, and that’s where good content can make or break. And the customer will always look for anything that adds more value to their current situation, or that solves a problem that nothing else will. The intangible value is considered more important than a merely functional one. There’s a reason the DIY videos, how-to videos, and bite-sized cooking videos on Tasty work like magic.
Allow more engagement and drive more traffic
Good content is a gift that keeps giving. And if you deliver it consistently, you add more traffic to your website. The period of stay on the website, recurring customers, advertisements and referrals; it’s all based on how good the content is and has the power to capture and then hold customer interest. Engaging content leaves an impression, and it’s hard to get rid of, be it positive or negative.
It is a boon for search engine optimization.
Today it’s all about search engine rankings. As a social media agency / brand agency that dabbles digital every day, we get so many requests from clients that start with ‘How can I be seen on the first page of Google?’. Our answer is great content. Add inner inks, relevant keywords, and links to other websites, etc. helps to perceive the product. Also, don’t forget how it works wonders for a backlink profile.
We could go on and on, but that would be overkill. Let us know your thoughts on why content is king.