Modloft, in recent years, has grown significantly in the United States and Canada. With over 100 stores and growing, Ted Toledano has become a huge brand in the modern furniture market. While most other players in modern furniture focus on chairs, bar stools, stools, and tables, Modloft has carved a niche for itself in residential furniture with modern beds, Modloft entertainment centers, dressers, and nightstands.
Although Modloft also caters to the restaurant table and chair segments, its primary focus has been the modern residential furniture market. Not only do they liven up their designs every season, but they also keep changing their logo, site, and colors to keep the brand and its products fresh.
Every year new collections are added with some subtle ones in the existing collection which has been Modloft’s forte. While Modloft outdoor furniture is an item not stocked at restaurants and resorts, most residential furniture always has a good inventory on hand. With warehouses in Miami and North Carolina, furniture logistics are handled nicely and effectively.
Although most of its manufacturing is based in China, some of it is also made in near-shore countries like Brazil. Mainly, the construction of the furniture is made of medium density fiberboard (MDF) with white lacquer, oak finish, walnut and wenge finish veneers on top. They produce quality modern furniture, but like any piece built from MDF, the durability increases if it is not moved frequently. Frequent movement of any modern piece of furniture can cause damage, scratches, loose ends, and chipped corners.
Classic Modloft Monroe beds and Worth beds have traditionally been best sellers in the platform bed section. Both are inspired by Japanese-style platform beds that are low to the ground with clean, straight-line designs. Most of the headboards come in Leather or Fabric and the footboards in a wenge or walnut finish. They have corresponding nightstands and dressing tables to match all the collections. Their bedroom line boasts of Italian innovation and modern design in a stylish way.
Modloft TV mounts are their second best selling items. Lexington TV stands hold the ground for the living room in modern furniture. The Anna wall unit, the previous best seller, has been replaced by the Esplendore and Fenzo wall units. The living room line is accompanied by a coffee table, bookcases, benches and side tables.
Luxo and Azur by Modloft are a collection of luxury furniture. Most of the products in these collections are non-stock items, have a lead time of ten to fourteen weeks, and can be customized as needed. Modloft, with its current offerings, nicely sums up modern residential furniture from the mid to upper segment.