One of the most popular ways to make money online is through Google AdSense, Google’s free contextual advertising program. When you sign up for the AdSense program, Google uses a relevance algorithm to display text, image, or video ads on your blog that are related to the topic of your blog. In this way, Google acts as an intermediary between you and independent advertisers.
You can make money online with Google AdSense in two main ways: cost per click (CPC), where you receive a portion of the money the advertiser is willing to pay for someone to click on your ad, and cost per thousand impressions. (CPM). , where you earn money in exchange for the ads that appear on your site. With the cost-per-click model, an advertiser doesn’t pay (and you don’t earn money) when the ad is displayed; you only earn when someone actually clicks on the ad. Advertisers choose the model they’d like based on the objective of the ad: If the ad is primarily for general branding purposes, a cost-per-thousand-impressions (CPM) model will work best. If the main purpose of the ad is to generate clicks for the user to take some type of action, a cost-per-click model is more appropriate. The type of ad that will ultimately show up on your site depends on which ad has the potential to make the most money for the advertiser.
Google pays its content providers (you) monthly and imposes a “payment cap” where you only get paid once you reach a certain income level. This threshold varies depending on the currency of your country; in the United States, it is $100. Many bloggers generate significant income through AdSense; In general, the amount of money you make will depend on the topic of your blog and how much traffic you have. AdSense is free, so it’s worth trying it out for a while, as it won’t cost you anything. Please note that while you can include AdSense on blogging platforms like TypePad and Blogger (which is probably the most seamless platform to run AdSense since Blogger is also a Google product), WordPress does not allow advertising on its platform.
To set up an AdSense account, you must first submit a request for approval through the Google AdSense website. During this process, Google verifies that your blog complies with its posting policies by looking at what type of content you post, whether you’re posting content in a language supported by the AdSense program, and whether, as the blog owner, you are over the age of eighteen.
Once your account has been approved, you’ll be able to log in to the AdSense interface to set up your account. If you already have a Google account (which you will if you blog on Blogger), you can use the same login details. During the setup process, you’ll be able to choose whether to display text, image, or video ads on your blog. You’ll also be able to customize the ads in terms of their size and format and where they appear on the page to match the look and feel of your blog.
Once this setup is complete, Google will provide you with a code snippet for your custom ad unit that you’ll need to paste into your blog’s source code. You must place this snippet in the part of your blog code that is common to your entire blog so that the ad unit appears on all your blog pages. Google provides you with full instructions to do so.
Once the AdSense code has been added, the ads will start showing on your blog and you will be able to track their performance and earnings from your account interface. The interface will show you how much money you’re making as a result of the impressions and clicks your blog ads generate. You can view your ad performance as a high-level snapshot in your account dashboard or download reports that will give you more detailed information, such as total number of page and ad unit impressions, number of ad clicks , the ad click destination. rate, effective cost per impression and your earnings per ad. So, this is basically how you make money online with the Google AdSense program.