A professional signage is one of your most important marketing tools. Along with an MLS listing, your sign is just one more way to promote your property for sale by owner.
Why is an FSBO sign so important?
Professional signs help draw attention to your home from everyone in your neighborhood and those who pass by. If your house is on a main road, a professional FSBO sign is a must. The yard sign provides a visual cue to homebuyers to let them know where they can get more information about their FSBO property.
Many sellers (For Sale By Owner and others) don’t want a yard sign because they don’t want the neighbors to know they’re selling their home.
The truth is… there is no such thing as secret marketing. Keeping your FSBO home sale a secret is counterproductive. Let everyone know that your house is for sale. For sale by owner signs are just one way to go.
If you choose to use an FSBO sign, here are some do’s and don’ts:
What to do with For Sale By Owner signs:
- When you purchase your FSBO Flat Rate MLS listing, purchase a FSBO sign from your Flat Rate MLS provider.
- Include your MLS number, the property’s website URL, and your contact information.
- Make sure the sign says “Agents Welcome” – Have an MLS number and notice “Welcome Agents” gives buyers agents peace of mind that you are offering them a buyers agent commission if they bring in a buyer for your home.
- Have a brochure box filled with your feature brochures next to your FSBO sign.
What Not To Do On For Sale By Owner Signs:
- Do not use the generic For Sale By Owner sign. Real estate agents are hesitant to approach selling by owner sellers (unless they are trying to get your business) for fear that you won’t pay the buyer’s agent commission. List on the MLS and use a sign that says “Agents Welcome” to eliminate this fear of working with a sale by owner sellers.
- Do not hand write a sign. Having a professional looking FSBO sign is part of marketing your home like a pro and competing with agent listings.
As a FSBO seller, it is important to use all the marketing tools available to you. A professional FSBO sign with the correct agent message and property information will make it easy for buyers to find your property. And it will make it easy for you to spread the word about your FSBO property for sale.