We all receive hundreds of messages in a day, don’t we? From promotional offers to notifications, there is a lot of information flowing daily. We don’t realize that sending an SMS requires you to follow certain labels, otherwise it could be perceived as an offense. Depending on the purpose of sending the message, you should also define the dos and don’ts of your SMS. This may not apply to all personal messages that are sent regularly. But, you must practice etiquette when it comes to sending commercial SMS. While there is no rule book that gives you proper guidance, we can surely help you with some suggestions.
1. Check the time
The SMS will reach the recipient in a matter of minutes. However, that does not allow you to send the message at any time of the day. Ideally, you should send the SMS at a time when your recipient is most likely to read it. Don’t get us wrong, we don’t ask you to predict the time your receiver reads the SMS. Instead, you need to identify the generic time period when mobile device users are relatively free and therefore most likely to read the SMS. Also, strictly avoid sending your SMS at supernatural hours otherwise people are guaranteed to blacklist you.
2. Don’t send long messages
The very name SMS suggests that it is a short messaging service. However, people tend to misunderstand this acronym and end up sending really long messages from their mobiles. We recommend that you refrain from submitting this type of internship. Just convey the essence of the story by highlighting all the important details and your job is done. Once you’ve piqued the recipient’s interest, he or she will be happy to call you for more information on the subject, if you’d like to investigate further.
3. State a clear action point
People who read SMS do not have free time to analyze their text and identify the key message. Therefore, it is best to keep your message short and simple. Also, always conclude with a trusted point of contact or call-to-action gesture where you can provide a representative’s phone number or website address. This will ensure that the people who are reading your SMS can easily contact you for any queries regarding the details mentioned in the message.