INTRODUCTION
We live in the information age, where knowledge is power. Internet has come to stay and it is happening. Lifestyles are changing. Newspapers are available on the web. Movie tickets can be booked on the Internet by logging into the appropriate sites. Entertainment concepts are changing. One can watch movies, listen to songs just by connecting to these sites sitting at home. There are sites on every topic in the world.
BRIGHT SIDE
The Internet has significantly altered our lifestyle in a number of ways. It provides opportunities to roam the world and escape the real world while sitting in the chair. Through the constant repetition of certain themes and through powerful images of high technical quality, it is even conditioning many of us to think and behave in particular ways.
The Internet has its impact on supply chain management and customer relationship management, where e-commerce is playing an important role in automating customer relationship management, such as interactive voice systems where complaints can be dealt with in a short time. Banks are also changing their ways, such as the introduction of home banking and electronic funds transfer, where funds are transferred without physically going to clearinghouses. In the field of education, concepts are changing from computer based training to web based training like e-gurukool, e-learning, online exams etc. Then there is the virtual classroom concept where the conference is broadcast over the Internet. Any doubt that may arise can be clarified through the virtual classroom concept.
Channels are available on the internet about everything and everything. The Internet has channels on jobs, personal, libraries, travel, art, computing, lifestyle, shopping, music, people, money, games, sports, etc. It is amazing to know the amount of information that is available on the Internet, through which information can be accessed in the best and most economical way. Anything in this world can be accessed through the Internet these days. Similarly, email has revolutionized communication. Voice mail is where the voice is recorded and the voice is sent to the destination. Net-to-phone is where one can talk to anyone in the world at the cost of a local call.
New trends prevail in the contemporary business landscape. Internet and networking techniques are redefining business as a whole and many are on the anvil for those interested in using them to a superior advantage who are well versed in management and technological aspects. E-commerce is a forerunner in this regard.
NEGATIVE SIDE
There is no doubt about the positive role of the Internet. Similarly, there is also not only a consensus, but a growing concern about its harmful effects. However, the positive affects do not stick so easily and the negative ones do not leave us so easily. Therefore, it is useful and appropriate to focus on the damaging role of the internet in distorting our Indian culture and particularly influencing school and college going children at their highly impressionable age.
The role of the Internet in promoting vulgarity and undermining our family values and traditions is particularly concerning. The abuse of this extremely powerful medium leads us to question the absolute nature of certain liberal concepts such as freedom and choice when it comes to seeing what one wants. When private interests conflict with the larger issues of public morality and morality, there is a need to exercise freedom and choice with some restraint. If program producers cannot contain their commercial instincts, public authorities, parents and the elderly must step in to collectively articulate their concerns and initiate action to prevent their harmful effects.
SUGGESTIONS
o To lessen the effects, reduce the time you spend watching television. Children must watch only select programs for a set number of hours. Parents should become friends with their children and spend more time with them.
o Cultivate habits including reading. Parents should arouse their children’s curiosity and encourage reading and read and tell stories to them. Having pets and taking care of them would not only engage children in an enjoyable way but also instill kindness in animals.
o Encourage children to engage in outdoor activities and team games in natural settings.
o Parents need to become good role models. The elders should strive to teach children social skills and help them communicate their problems without fear.
o Viewing media under the supervision of parents and adequate regulation is the best way to prevent serious mishaps in children, derived from viewing screens.
CONCLUSION
The media now run our society. Decide what people are interested in and how they behave. Because of the media, children are less interested in reading and education and more interested in killing brain cells while sitting on the couch watching garbage. We as parents need to divert our attention from TV and computer and focus more on other individuals, read books, go to parks, spend time with friends and family etc. Instead of giving children drugs and sending them to more doctors and therapists, we should reduce the number of electronic devices that run their daily lives. People need contact with other people to lead a happy and healthy life. Basically, it is the responsibility of the parents to control what their children watch and how often they play video games and access the Internet. Then the government should really regulate laws to reduce inappropriate content on TV, the Internet, or video games. There must be an access control device on any inappropriate TV or Internet content not only for children but also for adults.