Flyer marketing can be a very powerful way to attract new customers to your nail technician business. However, the wrong flyer can only send you a fraction of the new business you should be getting. If you want to duplicate the response you get from your marketing flyer, you need to move away from the traditional advertising flyer.
The traditional advertising flyer is simply a flyer with the name of your salon, phone number, your prices, and a list of your services. Maybe you have a line that says “Call me today for an appointment.” Traditional advertising doesn’t work to send you the kind of response you expect from your marketing efforts.
Every time you hand out a flyer or send out a flyer, you want it to act like a salesperson for you, sending a message to your prospect that you are the best at what you do. It should also give them a compelling reason to come see you.
For flyer marketing to be effective, it must focus on:
1. catchy headlines – You want your brochure to reach and grab the attention of your target audience. Using your business name is not a beneficial owner and you should avoid using it as such. A headline like “How to Get Longer, Stronger, Healthier Nails in 7 Days” is a catchy headline that will make someone want to know more.
2. Show before and after photos of your work. – Giving a visual proof shows how good your work is and helps prospects visualize what they would look like using your service. This is how to dig into their emotions and make them think about coming to see you.
3. give testimonials – People like to hear what others think of you and how satisfied they were. So give people what they want and give testimonials.
4. give a guarantee– Support your work. Make your services risk free by giving a guarantee. People also like to know that they are not going to lose their hard-earned money if they are not satisfied, which makes your service even more attractive.
5. Make a call to action – Tell your readers what you want them to do. If you want them to visit your website, encourage them to go by offering them a freebie. If you want them to come see you, encourage them to come and receive a gift. Show urgency by saying that your books are filling up fast. Your call to action gets them moving quickly.
Take the time to create flyers that get people’s attention and action. Sometimes it will be necessary to try several different flyers to see which one attracts the most customers. Testing is part of marketing and should never be overlooked. You can never know which headline or giveaway offer works best for attracting customers unless you give it a try.
Flyer marketing can get you more clients, but you need to know how to do it correctly to get the best results. It can be a powerful way to make your prospects see that you are the best at what you do and understand why they should come see you. An effective flyer will do this for you. It will set you apart from the other nail technicians and make you stand out. Use these tips to help you get more clients for your nail technician business.