Marketing is all about communicating with your target audience, to help position your brand, products, services or solutions, in the minds of potential customers and consumers. The problem is that any brand or product will have a unique appeal to a very specific clientele. They may not have the same appeal to all people.
This is where corporate video production comes into play because it is imperative to personalize a particular message based on individual preferences. You can create a compelling story about your brand, with the added benefit of visual tools, making it even more engaging.
Corporate videos work best when they focus on a certain type of product or business trend, rather than incorporating everything about a company and being quite long or vague. They are especially beneficial for startups or SMEs (Small and Medium Enterprises), which need to get their message across to a large group of people, with a tight budget and in less time.
Corporate video production has a number of advantages. They are:
Producing videos is a fun task. You can let go and be creative. Corporate videos don’t have to be big-budget Hollywood productions, or even overly fancy or ostentatious. They are short, sharp narratives about specific brand projects or a certain industry fad.
You can create captivating brand stories. Corporate videos give you the opportunity to create interesting stories, regarding your company and the type of work you are involved in. You can integrate scripts, interviews, shots of daily work life, employee accounts and all CSR (Corporate Social Responsibility) initiatives.
It is a known fact that video content gets higher rankings in search engines and improves SEO (search engine optimization). You can easily engage current and potential customers with effective corporate videos. The current trend of posting video content is especially useful for brands because users prefer to watch videos, rather than read about a specific product or service.
Watching videos is easier than reading a full text report. It is a scientifically proven fact that people retain visual material better. Videos are more enjoyable to watch and do not require any effort from the viewer. They can relax while watching informative content.
Videos can be easily shared on social networks. All social media channels thrive on video content. You can create substantial brand awareness through. social media platforms due to the sheer magnitude of traffic it receives, at all times, day or night. The most valuable feature of sharing corporate videos on social media is that it encourages discussions and forces people to comment, which is good for brands as people’s comments are useful feedback on how to further improve the image. of a brand.
Corporate video production generally involves the following steps:
Pre-production – This is the first step that usually involves writing the script, creating storyboards, and deciding on the budget.
Produce the Video – This step deals with deciding on the Director, Cameraman, Cast and Crew, as well as finalizing the location.
Post-production: This step heavily involves video editing and giving a logical flow to the entire video, complete with sounds, music, animation, graphics, etc.
Corporate videos can be made to address a wide range of topics, including; financial reports, staff training videos, brand promotion, sexual harassment awareness, corporate life, social media marketing (SMM) or search engine optimization (SEO), etc.
Video production requires some knowledge, so while you can produce a corporate video yourself, on behalf of your brand, it’s still a good idea to use a professional video creation service. On the one hand, a professional service will have better provisions, in terms of video-making equipment (which is expensive) and technical knowledge on how best to use it.
Some organizations hand out promotional merchandise while presenting their corporate videos, for example; gourmet chocolates, coffee cups, table books, personalized stationery, limited edition pens and even gadgets such as pen drives, etc. This may seem a bit excessive and a cheeky strategy, but it is a useful marketing tool and prudent promotion strategy to accompany your corporate or business video.
Whether they are made to promote a business or to reach the general public, corporate videos are one of the most effective marketing strategies and every organization must allocate a budget for it, as a necessary expense.