Digital books are a great way to quickly get your content into the hands of millions of readers. But what about selling digital books at physical events? You can tell people about your book and how great it is, but they can’t actually buy the book unless you have a kiosk set up for it or a mobile card reader for them to buy right then and there. If you want a better approach to selling your digital books at physical events, you’ll be glad to know there’s something you can do to improve your marketing.
The sale
What are you selling? Digital books, of course. However, that is information in a digital space and people cannot touch it (unlike physical books). So how do you sell a digital product at a physical event that people can touch? These are coupon codes. Some companies, like Enthrill, sell coupon codes at cheap prices that you can use however you want.
Is that how it works. First, you buy the coupon codes. Prices are currently set at $1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever enters the code will get your book. You can also do this by creating your own coupon codes and uploading books to your own website or server, which will lower the price, but this approach requires some technical knowledge and a website under your full control (so no sites). free websites).
Regardless, you’ll find that even paying $1.50 per coupon code can still yield some lucrative results.
make a product
Now that you have the coupon codes, what do you do with them? Do you write them down in a notebook and distribute them? Do you write them on business cards? The best thing to do is print them on small items that you can sell. This allows you to make your product more valuable while improving its sellability.
For example, suppose you have a cookbook. You can sell a small bag of ingredients and put a label on the bag with the coupon code. Or you can sell spatulas, spoons or other kitchen utensils and print the coupon code on them. However, let’s say your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands, or other items. Simply sell the article for $10 and you’ll have a nice profit and a new reader. Even with the additional promotional item, you should be able to double your investment.
simple approach
If getting a promotional item and printing codes is too difficult, don’t worry. There is a much simpler approach that, while not as effective, can still make a lot of money. Enthrill is happy to print the codes on gift cards so you can give them out during your event. If you prefer to print the codes yourself to save a little money, you can buy business card paper at your local office supply store, get a business card template in Word or whatever word processing program you use, and print them out. for a few cents. a leaf.
While people would prefer an actual item that they can use, and the item will be more enticing than a gift card, you can still make them an effective tool with enough marketing. You will just have to work harder at selling your product. This approach is best if you’re worried about spending too much money and it’s your first event, or if you have a more conservative audience who would prefer a simple gift card over a promotional item.
conclusion
Physical events present a great opportunity to sell your book. However, he has a slight disadvantage in that his book is not printed and cannot be touched. While this seems like a problem, you can still sell your product without much effort. A good coupon code provider along with some promotional items can help you launch a successful event where you earn money and gain readers simultaneously.