Salesforce Marketing
The Salesforce marketing platform provides a wide range of features for marketing automation, email, and customer engagement. This includes a data management platform to help track and optimize campaigns. It also offers a variety of tools to create custom customer journeys that strengthen connections with customers and prospects.
1. Journey Builder – This is the graphical mapping tool of Salesforce Marketing Cloud Certification that allows you to create multi-channel consumer experiences at each point of the service life cycle, such as when customers sign up for an email list or buy a product. The Journey Builder template comes with in-built guidance, so you can easily set up a personalized campaign that delivers the right content at the right time.
2. Email Studio – The email marketing platform of Salesforce Marketing Cloud enables businesses to build 1-1 relationships with subscribers through captivating emails that can be sent to any size audience. It also lets you segment your lists, add interactive content, automate journeys and ensure that your emails look great on any device.
What Are the Different Types of Features Available in Salesforce Marketing?
3. Social Studio – This is the all-in-one social media marketing and management platform of Salesforce CPQ Tutorial that lets you connect social data to your digital campaigns. It helps you identify and monitor social posts that are related to your brand, creating a more engaged user experience on Facebook, Twitter, Instagram and other channels.
4. Data Management Platform – The data management platform of Salesforce Marketing Cloud offers a data governance solution that makes it easy to manage and protect your customer data. This includes a secure data gateway and an opt-in service that allows customers to choose which information they want to receive from your company.
5. Dynamic Information – This is the ability to personalize content for each person that receives an email, including subject lines and content. The content is based on the individual’s characteristics, connected data and rules that you have set up for them.
6. Customer Data Platform – The customer data platform of Salesforce Marketing Cloud uses customer data to try and reach your clients on their preferred channels. It allows you to build audiences on Google, Facebook, LinkedIn and Twitter, so that you can create customized ads that are relevant to your audience.
7. Mobile Studio – The mobile marketing platform of Salesforce Marketing Cloud allows you to send push alerts, SMS messages and community chats to your clients on their preferred devices. This is the fastest way to deliver timely communication to your clients.
8. Interaction Studio – The interaction platform of Salesforce Marketing Cloud allows you to present appropriate information at each point of the user journey. This is a great way to engage with customers on a personal level and keep them coming back for more.
9. Mail Studio – The mail marketing platform of Salesforce Marketing Cloud lets you send email newsletters, personalized letters and other types of communications to your customers. It also provides email delivery reports and scheduling capabilities to make sure your emails are delivered at the right time.