When discussing business-related problems, solutions, and technologies, businesses will almost always be grouped as small and large. While the separation is there, it won’t be wrong to say that in a modern environment where digital technologies are prevalent, it shouldn’t be a problem for small companies to compete with large ones. Large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.
Digital marketing for everyone
Digital marketing starts today with a website. When it comes to website designs, more money doesn’t always mean better design. If you work with the right people and are clear about your requirements, your website can be just as impressive as a large company website. In fact, today’s internet users are more in favor of simplistic websites that focus on the information they are looking for rather than glitter and sparkle.
When it comes to social media marketing, there is no difference in the size of the market that small and large businesses should target. They both target global audiences and how good they are at that is not defined by how much money they invest in their marketing efforts. Social media marketing is free marketing, so there is no excuse for knowing who has the most resources.
And if you believe that large corporations rise to the top of search engine results, you will always have a better and more effective niche to compete: local. With local search engine optimization, small businesses can compete with medium and large businesses head-to-head. In simple words, regardless of the size of the company, everyone has access to the same market and the same people today. What matters is who does it best.
Digital solutions are available specifically for small businesses
When it comes to business software solutions, the focus is no longer on large corporations. Today, all types of software solutions have their versions created specifically for small businesses. These digital solutions allow small companies to reduce their costs and make use of the same technologies that large companies use.
Take the example of CRMs. At one time, there was a notion that customer relationship management software is only for large companies, but things have changed quite a bit today. Web-based CRMs are a revelation for small businesses. First, these CRMs provide excellent marketing, database, customer service, and sales solutions for businesses. Second, they are incredibly affordable. If you have a small business, you don’t even have to worry about software integration, hardware compatibility, updates and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that hinder small business financial growth.
With web-based solutions designed for small businesses, you can now have access to world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include billing software, accounting software, payroll software, etc.
Customers have the power in their hands
The Internet has empowered customers like never before. You can’t say that just because a company is in multiple countries, it will be impressive enough for people to buy your products. What’s amazing about today’s economy is the power that customers have in their hands. Online review of websites, YouTube videos, blogs, etc. They are among the many platforms that allow customers to learn more about companies. In fact, even Google now includes business ratings and customer reviews directly in its search results.
What this means is that when a customer searches for a business today, they can already see the reputation of the product they are going to buy. Additionally, negative customer reviews can greatly affect a company’s sales, giving other businesses a chance to make a name for themselves.
Furthermore, it is not only the quality of the products that matters today. In the modern world, companies compete for a better customer experience. If your business can provide customers with the experience they are looking for, growth is inevitable despite the small size of your business.
Financing is not a problem for startups
It’s always the first few days that matter most to business. When you are a startup, you are looking for ways to finance your business so that you can materialize your idea and polish your product / service according to customer requirements. Finding a platform where you can connect with investors has been a challenge in the past. This is not a problem anymore.
Like our websites, it’s easier than ever for small businesses to connect with investors and get the right amount of investment to put them on the path to growth. These are websites that act as a bridge between investors from around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are all but dead.
With online financing websites, all you have to do is create a compelling argument explaining the viability of your startup to investors and its reach. Your presentation along with all the necessary information that you think investors should see is posted on the website, where it is visible to hundreds and thousands of investors. If you’ve done your homework and have a team of the right professionals on board, getting the right investment is only a matter of hours or days.
Last words
You can see that a small business can overcome almost all of its challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using only their pocket money. From connecting with the right investors to reducing operating costs, it can all be done from the comfort of one person’s home. The only thing that makes a difference today is whether you are confident enough to take the first step.