Once you’ve written a book, no matter what genre you wrote it in, you need to publish that book and you need to promote it. Of course, there are a number of different ways you can achieve this; however, you may want to think outside the box a bit and choose an approach that is not so traditional (or conventional).
Use visual stimuli to promote your book
A really effective approach to promoting your book is to create a book trailer (just like you see trailers for new movies that have just been released or are about to be released). Considering that what you are trying to promote is the written word, a trailer can be a striking and deep contrast to the book and will capture the hearts and interest of many people, including people who respond so well to visual stimuli.
When it comes to promoting your book with a trailer, if you don’t have the knowledge or experience to do it yourself, you’ll want to make sure the person you ask to work on it is the right one for you and the book. that you want to promote. You’ll want to connect with (or hire) someone who has a significant amount of good quality, relevant experience. After all, you certainly don’t want to be a guinea pig in that kind of situation. If possible, you’ll want to choose someone who has experience shooting, producing (and directing, if possible), editing, and ultimately optimizing content so you get the most bang for your buck.
The reasons why creating a trailer is so smart
At this point, you may be wondering why video is such a good idea when it comes to promoting your book.
Well, there are several reasons why it’s a really good idea to create a trailer for your book.
- Exposition: Because videos are so popular, effective and relevant today, they will allow you to gain exposure to a great extent and many other people will be able to hear and see what you have to say and tell their friends and family about your book. .
- Shareability: You definitely want to create a buzz about your book whenever possible. It’s very possible (and very likely) that you can do exactly that with a video trailer because it’s an easily shareable type of content. If your trailer goes viral, you will be golden. The more people see the trailer, the more they want to read the book.
- connectivity: Your advancement can help you make meaningful connections, which also means you can build trust, credibility, and the perception that you are the subject matter expert to go to. In fact, with a little effort and a little luck, you’ll be the first (and hopefully the only) person they need.
- Good for the wallet: Trailers (and videos in general) are really profitable. Also, they are not on any sort of delivery schedule. They are delivered to the public 24 hours a day, 7 days a week.
Do trailers really have a positive effect?
If you’ve made a video that promotes and positively matches your book, there’s a good chance that other people will want to read the book. Your trailer can really promote your book and your brand as well. However, it is not enough to simply post your trailer on one or two sites. You must be strategic in how you promote your book. You need to determine exactly where the people who will potentially buy your book are located, and you need to make it as easy as possible for them to notice what you’re offering. Once you’ve done that, hopefully the rest will follow. Most likely, the interest is already there. Now all you need to do is let them know how good your book is and how they will benefit from reading it.
good versus bad
There are trailers and then there are trailers. First of all, if you want to create a good quality trailer, you will need a good quality script. Additionally, it must be visually appealing and must demonstrate a clever and creative connection between the book and the trailer. That connection is critical to the success of your book. Of course, the music selection is just as critical to the success of the trailer. The more professional your trailer looks, the better off you will be. Finally, the trailer must be well edited so that the final product flows and is confluent. When it comes to the script, make sure you write it specifically for the trailer. It probably won’t work well if you have a script meant for something else and then adapt it for your trailer. Make sure your choice of music is as perfect as possible (and appropriate, at the very least). The music and the story must have a strong synergy.
conclusion
A trailer is a great tool when it comes to promoting your book, but it’s very important to remember that all the different stages and aspects of the trailer are important and all contribute to your successful book promotion. It’s also a great idea because so many people are connected to all sorts of cool stuff online. As much as content is king, video is definitely queen and you’d do well to keep that in mind.