I own a DUI Law Firm in Seattle. Like you, I spend a lot of time thinking of ways to let all the potential clients who need my service exist. And it’s not as easy as you think. Criminal attorneys are unlike many others in that most of our clients don’t think to find us until they need us. Just like a plumber, electrician or surgeon. Therefore, we do not usually have pre-existing relationships with our clients.
A long time ago, people used to find service-based businesses like ours by looking in the yellow pages. Then, and today, you can ask friends or family if they feel comfortable talking about the situation or know someone who has been through something similar. Continuing to build a broad marketing base is important because our next customer usually doesn’t even know they need us yet.
This is where the Internet comes in. This, and in particular Google, Yahoo and Bing, have become the new yellow pages. But the Internet is not as simple as the yellow pages used to be. I can’t just buy the biggest “Seattle DUI Lawyer” ad and wait for the business to roll in. Google wants to make sure it’s giving people what they want, and it has a complicated system for doing it.
Most people know that links are what Google loves. They count as votes for your site. But people often forget that their work on the page can be just as important, often pushing a site over a similarly situated site. Believe me I know. I ignored my work on the page for quite some time. And once I started working on it I saw immediate gains.
H1 tags, titles, and creative content with carefully placed keywords and links will make your site stand out from the crowd, get you in front of potential customers, and make you the successful DUI attorney you’re meant to be. So get to work on on-page optimization while you work on off-page optimization today. It can be the difference between rank 10 and rank 1.